Davood Ghorbanzadeh; Ehsan Abedi
Abstract
Tourism industry has long been recognized as one of the most vulnerable industries in crises. Health-related crises such as epidemics can have directly significantly negative impact on tourism. Therefore, the aim of this study was to investigate the relationship between secure attachment dimensions, ...
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Tourism industry has long been recognized as one of the most vulnerable industries in crises. Health-related crises such as epidemics can have directly significantly negative impact on tourism. Therefore, the aim of this study was to investigate the relationship between secure attachment dimensions, experiential co-creation dimensions and future experiential intentions among tourists who have traveled to tourist destinations during the outbreak of Covid-19 virus. In order to achieve the goal of the research, a sample of 248 tourists who traveled to tourist destinations during the outbreak of the Covid-19 virus was selected in the convenience method and using an online questionnaire distributed on social networks related to tourism. The present research, in terms of practical purpose, and the method of collecting data is survey data and is considering the relationship between variables, correlation with emphasis on structural equation modeling. The results of testing hypotheses, using SPSS and Smart PLS 3.0 software, indicate that secure attachment has a positive effect on the experiential trust of tourists. At the same time, experiential trust affects the tourist's experiential commitment and experiential connection with the destination. Finally, the results showed that experiential commitment is the most important antecedent for tourists' experiential intentions in the future. The results will assist tourism operators in developing and implementing market-orientated service strategies to increase secure secure attachment and experiential co-creation in order to enable tourists to have future intentions to experience the destination during the COVID-19 outbreak.
davood ghorbanzadeh; Hamidreza Saeednia
Abstract
Theme parks represent a huge and fast-growing part of the world's hospitality and tourism industry, which has become an interesting and important research topic for marketers and activists in this industry. Creating and preserving memorable experiences along with meaningful mental image is an essential ...
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Theme parks represent a huge and fast-growing part of the world's hospitality and tourism industry, which has become an interesting and important research topic for marketers and activists in this industry. Creating and preserving memorable experiences along with meaningful mental image is an essential part of the marketing management of the water park industry which leads to behavioral goals such as recommending the park to others and the intention of visitors to re-visit. Therefore, the purpose of this study is to investigate the factors influencing the behavioral intentions of tourists visiting water parks in the city of Mashhad. This is a descriptive research and of the correlational type. In order to achieve the purpose of the study, 384 visitors were selected using a simple sampling method and a standardized questionnaire. Also, structural equation modeling was used for data analysis. The results of the hypotheses testing showed that the quality of experience has a positive effect on the mental image, satisfaction and perceived value of the visitors, and the mental image of the visitors has a positive and significant effect on perceived value, satisfaction, and pleasure of the visitors. Although the perceived value and pleasure of visitors have a positive effect on satisfaction, the visitor's pleasure does not directly affect his or her behavioral intentions, and this effect occurs indirectly through satisfaction. The findings provide insights for water park managers and marketers and allow them to understand the factors affecting visitor behavior such as recommending others and the intention to re-visit the water park and as a result, organize services in a way that meets the needs of visitors
